Farmers Insurance announced that Eric Coleman has joined the organization as president of Business Insurance, effective April 10.

In this role, Coleman is responsible for leading commercial underwriting, product, strategy, finance and new market activity for the Farmers business insurance team and will report to Chief Executive Officer Raul Vargas.

With more than 20 years of insurance industry experience, Coleman comes to Farmers from Nationwide where he held various senior leadership roles in its commercial business over the course of his career.

Most recently, he served as the leader of Nationwide’s small commercial business unit, where he oversaw a broad national product portfolio and managed regional operations, underwriting, processing and sales. Coleman also spent more than five years at Travelers in regional leadership and home office product management.