Hi Marley raised $25 million in new funding it will use to fuel further expansion of its AI-enabled texting platform for the insurance industry.

Emergence Capital led the Boston-based InsurTech’s Series B financing round, after which founder and general partner Gordon Ritter is taking a seat on High Marley’s Board. Returning firms Underscore, True Ventures, Bain Capital Ventures and Greenspring also participated along with additional investors including Brewer Lane.

“Our goals, which [Ritter] and the Emergence team are poised to help us achieve, are to continue to expand across the enterprise, with new ways to communicate while surfacing valuable insights that ultimately help insurers create more lovable experiences,” Mike Greene, CEO and co-founder of Hi Marley, said in prepared remarks.

Hi Marley is deigned to make it simple for insurance carriers to seamlessly communicate with policyholders via text to increase transparency and cut through inefficiencies. Its platform centers around a smart SMS platform built for the insurance industry, inside of which carriers, agents, brokers, service providers and customers can all communicate.

Hi Marley’s plans for its new financing round include creating new features for its platform, ensuring the platform scales across the enterprise, and adding to Hi Marley’s engineering, sales and customer success organizations, among others.

Source: Hi Marley