Starr Companies has announced the launch of Starr Insure, a new direct-to-consumer digital insurance agency that provides property and casualty coverages for small businesses.

Coverage is obtained, end-to-end, through and covers a range of small businesses including but not limited to distributors, retailers, artisan contractors, medical offices, general offices, professional services and social organizations.

“Offering it [coverage] directly and doing so online makes the insurance more accessible and affordable for small businesses. We believe this creates real value in the marketplace,” said Robert Cruz, senior vice president of Starr Cos. and member of the board of managers for Starr Insure.

Starr said the digital agency’s initial launch includes business owners policies in the United States, with plans to introduce additional lines of business and coverages in the coming months.

Starr Companies is the worldwide marketing name for the operating insurance and travel assistance companies and subsidiaries of Starr International Company, Inc. and for the investment business of C.V. Starr & Co., Inc. and its subsidiaries.

Source: Starr Companies