“We don’t call it ‘digital transformation’ because we haunted the organization with ‘business transformation.’ We needed to find a better word,” American Modern CEO Andreas Kleiner says, explaining why American Modern’s next strategic effort is called Yellowstone.

Kleiner confirmed that the title of the initiative, which builds on the success of an eight-year business transformation, indeed refers to the national park of the same name.

Enter your email to read the full article.

Already a subscriber? Log in here