A smaller company being acquired by a larger one is often compared to a minnow being swallowed by a bigger fish, and that’s quite understandable.

Executive Summary

When a growing, agile London-based tech company is acquired by a large American corporation, it can raise many questions about the future of the business. Here, James Willison, Managing Director of Web Connectivity Limited (WCL), explains how a well-executed acquisition can benefit both companies.

But that’s not always true and, to borrow another analogy from the natural world, it can instead lead to a symbiotic relationship that benefits both the acquirer and the acquired.

When approached by U.S. insurance technology company Zywave last year, it wasn’t a new experience for WCL, as our small company had previously been acquired by Advisen. But what was new was doing such a deal during the global coronavirus pandemic.

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