In their quest to stay ahead of the curve, business leaders might instead be throwing their employees a curve ball.

Executive Summary

Instead of a healthy organization dynamic, pursuit of innovation by leaders with FOMO can manifest itself in the form of continuously changing priorities, strategic initiatives du jour and a general sense that the company is rudderless, says Watermark Consulting's Jon Picoult. Organizational ADD exacts a very real cost on a business, he says, noting how employee fatigue impacts interactions with customers and how write-offs of unfinished transformations impact the bottom line. Here, he outlines three ways insurance leaders can be progressive without frenzied organizational dynamics.

Today’s business world prizes innovation. Companies don’t want to be left behind, and executives are fearful about missing out on the next “big thing.” This can be a healthy organizational dynamic, provided the inexorable march forward, that ethos of innovation, is executed the right way.

Unfortunately, that’s not always the case.

Instead, many people find themselves working in organizations where the quest to stay ahead of the game devolves into the dysfunctional pursuit of “shiny objects”—tools, techniques and technologies that are, at any given moment, generating buzz throughout the marketplace.

When executives’ attention is drawn to one shiny object after another, it can be jarring for employees, since it manifests itself in the form of continuously changing priorities, strategic initiatives du jour and a general sense that the company is rudderless.

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