I am writing this article from my house in Park City, Utah, overlooking Deer Valley Mountain. Today is a regular work day, but I am more than 1,000 miles away from our headquarters and working from home, just as I allow most of my employees to do every week.

Executive Summary

Too many insurers continue to perpetuate the past, seeing physical presence as a cornerstone of their corporate culture, writes Greg Jacobson, co-CEO of insurance recruiting firm The Jacobson Group. While noting that telecommuting cultures can foster creativity as well as in-person interactions, Jacobson argues that insurers should focus more broadly on creating cultures that support their missions and values. Purposeful culture provides a timely opportunity for insurers to differentiate themselves and successfully recruit and retain the right talent, he writes.

Some may think I am not getting much work done, but it’s the opposite. I am in a comfortable environment where I can do whatever is needed to increase my productivity without distracting others. Truth is, I am actually getting more done than I would have in the office.

Organizations commonly associate employees’ physical presence at the office with optimal performance. They believe employees communicate better through face-to-face discussions and that creativity flourishes from in-person interactions. After all, before the technology existed to work remotely, tenured leaders literally saw the teamwork and resulting inspiration that led to new products and initiatives. How would a telecommuting culture be able to replicate that?

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