A lot of property/casualty insurers are talking about digital transformations these days but the change taking shape at a midsized super regional carrier in Columbus, Ohio is different from the rest, executives of the carrier say.

“Ours is a real one,” Michael LaRocco, chair and chief executive officer of State Auto Insurance Companies told Carrier Management during an interview in early November. “As other people talk about it, we’re actually doing it,” he said, referring to an 18-month effort to stand up a separate greenfield platform for new policyholders on which all transactions are absolutely paperless....

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