When CoverHound CEO Keith Moore speaks publicly about career experiences that prepared him to lead an online insurance agency operating as “a trusted adviser for curated choice,” he highlights jobs for Internet sites like LendingTree.com.

Executive Summary

While traditional insurance agents may view CoverHound.com as an early disrupter in the InsurTech space, the online agency's current CEO, Keith Moore, faced disruption at least twice in his own career, giving him the insights and skills he needed to lead a wave of positive change in the insurance industry.

But when he has more time to describe his journey to the C-suite of one of the oldest InsurTech upstarts—now six years old—Moore begins the story with his first job in the traditional insurance industry.

“You’re at that magic moment of what insurance is all about,” he said, recalling his stint in the claims department of North Carolina Farm Bureau in Raleigh, N.C., while he was still in college. The student, whose early role involved taking inbound calls, doing paperwork and initial processing, would find his way back to the insurance industry again at least twice—once helping a mutual company overcome disruption and again at CoverHound, where some traditional insurance agents may view him as the disrupter.

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