Email. Our lives wouldn’t be the same without it. It is a tool that has revolutionized the workplace, improved communication and allowed employees to accomplish more in less time. However, if mismanaged, it can have a devastating effect on productivity and profits.

Executive Summary

Professional Coach Marsha Egan explains how email practices can become cultural, and not in a good way for the most part. After calculating the cost to workforce productivity, she also provides tips on how to create a positive email culture instead.

Have you ever stopped to consider your organization’s email culture? How do your employees use email? How do they manage it? How do they send it? How do they save it? The habits employees adopt, whether positive or negative, can be contagious, and suddenly your business has its own email culture.

Habits? Contagious? When you consider how many impressions email messages have on each person in your organization daily, you can quickly understand how email practices can become cultural.

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