brand-buidling

Building the Brand: The Changing Role of the CMO

The way business gets done is changing rapidly, and nowhere is this more evident than in the marketing department. The Internet has enabled the customer to interact with brands more directly and ...
Sign of Infinity Isolated over White

M&As Should Drive Focus on Brand & Culture 

Mergers and acquisitions in the insurance industry are up, both in number and size of deals. A.M. Best, Conning, Reagan Consulting, the Independent Insurance Agents & Brokers of America, Mercer ...
Red Building Blocks Spelling Out Brand

Your Brand Is Your Business—Protect It!

Few things are as hard to maintain or as easy or costly to lose as a good reputation. A look through the business section of your favorite tabloid often provides an example of how poorly managed ...