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CoverHound Small Biz Commercial Site Goes Live

CoverHound, an InsurTech company that allows customers to compare and purchase personal auto insurance online, is adding a full suite of business insurance offerings—including workers compensation ...
Businessman pointing to word innovation against spiral of shiny

Customers Can Be Wary of Innovative Brands

Could having a reputation as an innovative brand actually have a downside? That’s the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with ...
Visual representation of Omni or Multi channel. This is mainly applicable in e-commerce businesses where numerous channels are used for business.

Adapting to Shifts in Consumer Preferences

Amazon, Spotify, Netflix and even Uber. We’ve all heard the names and understand instinctively how the influence of companies like these has changed the expectations and attitudes of consumers ...