Marketing to millennials is all the rage. Still, for many, crafting an effective message for millennials remains a mystery. We may know a few things about how old they are and what they like, but do ...
Nationwide’s latest ad with spokesperson and NASCAR driver Dale Earnhardt Jr. is going interactive with its small-business target audience. The insurer said that it has just launched a social media ...
Zurich Insurance Group AG, Switzerland’s largest insurer, may increase its offering of insurance that helps protect banks from catastrophic losses like rogue trading by sharing risk with investors. ...
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