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Questions P/C Carrier Boards Should Consider

There are some risks against which even the most vigilant board is powerless. On the other hand, there are significant known unknowns that property/casualty boards should anticipate in 2015.  Many ...

Mission vs. Vision: What’s the Difference?

The first principle of getting culture right is to put a brand strategy in place—a vision which can then guide the selection of core values. But what does a thoughtful brand strategy framework look ...
Developing A Brand

Branding From the Inside Out 

When Howard Schultz embarked on a brand refresh for Starbucks a few years ago, he didn’t make a high-profile change to the logo—he closed all outlets for a few hours so he could coach managers on ...