Nationwide is teaming up with Toyota Insurance Management Solutions (TIMS), Toyota’s exclusive independent insurance agency for North America, to launch TIMS BrightDrive, a Toyota insurance experience that simplifies the purchasing process while rewarding customers for their safe driving.

TIMS BrightDrive uses driving data collected from the connected vehicle to provide a discount based on the customer’s driving behavior.Toyota customers who purchase an auto insurance policy and opt-in to share their driving data will automatically receive an initial10 percent SmartRide participation discount. Upon completing the collection of driving data for 90 days, customers can earn up to a 40 percent final discount.

“The TIMS BrightDrive experience is exciting because it empowers Toyota drivers with driving data from their vehicle to obtain personalized auto insurance geared to how they drive. Additionally, in case of a claim, BrightDrive uses Toyota Genuine Parts, and Toyota Certified Collision Centers when available, enhancing the overall Toyota experience,” said TIMS Vice President Will Nicklas.

The TIMS BrightDrive experience is currently available in Arizona, Ohio and Texas at participating dealers and online at

In a separate announcement, Nationwide revealed it is also partnering with Ford on a similar program for owners of qualifying 2020 Ford and Lincoln vehicles.