Liberty Mutual Insurance’s $3 billion acquisition of Ironshore in 2017 has led to a rebranding of its Canadian operations.

The insurer disclosed on Sept. 13 that Liberty International Underwriters (LIU Canada) and Ironshore Canada will be rebranded as Liberty Mutual Canada.

“The rebranding of our joint operation as Liberty Mutual Canada is an important milestone in our journey to come together as one organization,” Garth Pepper, president, Liberty Mutual Canada, said in prepared remarks. “A stronger, united organization will enable us to better leverage the financial and reputational strength of Liberty Mutual to grow our presence and relevance in the Canadian market.”

Liberty Mutual announced in March 2018 that LIU Canada and Ironshore Canada would blend their respective operations under Pepper’s leadership.

The establishment of the Liberty Mutual Canada brand will not impact the paper that LIU Canada or Ironshore Canada policies are written on, according to the company. For the rest of 2018, policies will continue to be written on Liberty Mutual Insurance Company and Ironshore Insurance Ltd (Canada Branch) paper. Once integration is approved by the regulator, operations will formally align as a branch of Liberty Mutual Insurance Company and write on that paper, with a target date of early 2019.

Source: Liberty Mutual Insurance