Executives who practice “servant leadership” focus on encouraging and supporting their employees, with a collaborative focus on helping them realize their full potential. The concept may sound too soft for the business world, but leaders who use the approach are seeing impact to their bottom lines.

Also, servant leadership is helping companies attract millennials to their ranks. So says Marcel Schwantes, an executive coach with Leadership from the Core businesses.

He’ll be hosting a webinar for Carrier Management that will elaborate on servant leadership on Sept. 8, 2015 at 1:30 p.m. Eastern. You can sign up for that here.

In the interim, he discussed the topic in a recent interview with Carrier Management. Highlights from that interview can be found in the podcast beside this story.