Mission vs. Vision: What’s the Difference?

The first principle of getting culture right is to put a brand strategy in place—a vision which can then guide the selection of core values. But what does a thoughtful brand strategy framework look ...

Branding From the Inside Out

When Howard Schultz embarked on a brand refresh for Starbucks a few years ago, he didn't make a high-profile change to the logo—he closed all outlets for a few hours so he could coach managers on ...

State Auto Risks Moody’s Ratings Downgrade

State Auto Financial Corp. might end up getting a ratings downgrade from Moody's Investors Service in the wake of news that it strengthened reserves by $72 million pre-tax in the 2014 fourth quarter. ...