In today’s economic conditions, carriers are faced with volatility, uncertainty and transformation at a fast-moving pace. In order to survive these conditions, companies must be able to adapt to what is happening now and be prepared to face what comes next. Strategic partnerships are increasingly important tools for companies as they respond to market disruptions and drive innovation and growth.
Strategic partnerships are something we see often in our everyday lives. For instance, a credit card company that wants to drive more purchases partners with a retailer to offer incentives, or Starbucks places in-store coffee shops at Barnes & Noble bookstores to reach a wider audience. Partnerships are a common way for organizations to garner diversified revenue streams while also improving and deepening the customer experience.