FindBob assists agents and brokers seeking to manage, engage, retain and acquire distribution talent, CEO Roland Chan notes in the accompanying article.

But how exactly does it work?

According to information on the FindBob website, FindBob is a dynamic online solution that allows advisors to interact with one another in an anonymous and convenient way centered around the topic of business growth and succession planning.

“Basically, our name stands for Find a Book of Business,” the website says.

FindBob does not actually broker business deals but offers a valuable platform to find books of business to buy or sell, partner, merge, and other opportunities for business growth.

Providing more information, the FAQ section of the website notes that “FindBob helps advisors achieve their business goals by providing relevant content, accredited Continuing Education opportunities, the ability to set and work toward goals, and a marketplace to connect with like-minded advisors to achieve those goals.

In other words, it’s not just for buying or selling a book of business.

“Whether you’re looking to grow, merge, partner or develop a succession plan, FindBob can help. In addition to finding like-minded agents looking to complement your business goals, you can take accredited courses to stay current, set goals to keep you accountable, find up-to-date relevant industry content, and use our proprietary valuation tools,” the site says.

In the property/casualty space, Farmers Mutual Hail Insurance Co. of Iowa (FMH) recently worked with FindBob to develop a web-based tool called FMH Bridge designed to help FMH insurance agencies identify growth opportunities.

Structured as a networking platform, FMH Bridge asks each participating agency to create an anonymous profile identifying where and how they would like to grow their business and whether they are considering selling their business. Agencies can search for other profiles and connect with each other to buy, sell or partner on books of business.

See related article: FMH Insurance Collaborates With Startup FindBob to Offer Agents Perpetuation Tool