Imagine you’re on the receiving end of an email from the CEO with the subject line “Agenda for Today’s All-Hands Call.” Surprise!

Executive Summary

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Surprise that it came direct from the CEO—and surprise that the agenda includes only one item, “Our Values.”

The CEO opens the call: “Today we are not going to review quarterly results. We’re not talking about net new premium. We’re not talking about our product lines or agency commission schedule.

“We’re here to restart the conversation about our six core values. Remember those? Maybe you’ve seen them hanging up somewhere in the office?

“Are they making any sense to you? Do we actually believe in them? Are we following them? What are we doing to live the values we wrote down a decade ago?

“These are the questions we’re tackling on this call and with future discussions.”

Whether they are national companies with field offices around the country or global companies with locations in different countries around the world, executives in the home office seek the holy grail of a consistent culture. While that culture may thrive at the home office, how can leaders be sure that the culture is infused throughout the entire company?

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