Companies that deliver a great customer experience are rewarded – by Main Street and Wall Street.

That’s the conclusion of a six-year analysis of stock market returns for companies that lead in customer experience versus those that lag, according to Watermark Consulting, a customer experience advisory firm in Simsbury, Conn. that conducted the analysis.

Member Only Content

To continue reading, purchase this article or become a member.

*Already have an account? Click here to login