Brand Management & Sales
Setting PURE Group Apart: The EQ Strategy for Successful Member Engagement
When the founders of PURE Group set out to create a new insurance company in 2006, the challenge was a large one. Insurance was, and continues to be, a mature market with well-entrenched leaders. ...
InsurTech, Carriers Disintermediating Distributors? Bring It On, Broker Execs Say
Executives of retail and wholesale property/casualty brokers, who have heard predictions about disintermediation for years, are not worried about the latest wrinkle in the stories of their ...
W.R. Berkley Is Launching Two Mexico Subsidiaries
W.R. Berkley Corp. said it has formed two subsidiaries in Mexico: Berkley International Fianzas México S.A. and Berkley International Seguros México S.A. Both have been granted official ...
Brokers vs. Carriers: ‘A Classic Sign of a Soft Market’
Chief executive officers of property/casualty insurance brokers and P/C insurance carriers called each other out last week for engaging in activities they said were "classic signs of a soft market." ...
Effective CMOs Need to Get in the Trenches, Advocate for Customers
With an average tenure of only 42 months, chief marketing officers need to make their mark quickly. A new blog post from PwC's strategy+business discusses the traits that can help CMOs find success ...
AI Will Transform Insurance Industry, Execs Say: Accenture Report
Three-quarters of insurance executives believe that artificial intelligence will transform the overall industry within three years, although a slightly lower percentage foresee significant changes ...
Allstate Boosting Its Sales Force in Washington, Oregon
Allstate Insurance Co. is boosting its sales force in Washington and Oregon to keep pace with growing consumer demand for insurance and financial products and services in those states. Allstate is ...
New Business Goes to Auto Insurers With Strong Underwriting Results: J.D. Power Study
Insurers with the strongest new business yield rates also have strong combined ratios in personal auto in the "J.D. Power 2017 U.S. Insurance Shopping Study." We define new business yield rates as ...