Content from Frank Salerno
Frank Salerno is President of River Communications, a marketing advisory firm with a specialty in insurance. He can be reached at frank@riverup.com
What Insurance Has In Common With Ice Cream, Autos and Mass Transit
Because an ice cream store in my hometown does not have a seating area, patrons gather in the parking lot after making their purchases. As families, sports teams and young couples spoon ice cream ...
Strategies Revealed: Legacy Carriers Know Exactly How InsurTechs Will Come at Them
There is this great scene in the movie "The Godfather," in which Tom Hagen asks Michael Corleone "You know how they're going to come at you?" regarding some unpleasantness with the heads of the other ...
Opportunity in Disruption: Preparing for InsurTech’s Elon Musk or Steve Jobs
I recently wrote an article for Carrier Management offering some thoughts about the possibility that an InsurTech would develop a killer app. A killer app, as its name suggests, slays the ...
‘Killer Apps’ and the Amazon Effect on Legacy Carriers
Once upon a time, in 1994, Amazon entered the commercial marketplace as an online bookstore. While Amazon was not the first company to offer this service, it was the first to offer to deliver any ...
What Insurers Can Learn About Customer Success From SaaS Models, Netflix and Amazon
No one purchases insurance from a carrier because he wants to. It doesn't taste good, drive fast, make you thin, keep you warm or save time. Nevertheless, many of the hardworking individuals who are ...