IBM's Watson computing system is made up of electronically generated graphic compositions in which computer algorithms define the shape, texture and motion. The visual identity provides a peak at what a computer goes through as it responds to a Jeopardy! clue. Watson’'s on-stage persona shares the graphic structure and tonality of the IBM Smarter Planet logo, a symbol of the company's effort to make the world work better.
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Happy Team
(AP Photo/Nati Harnik, File, 2012)
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Individuality concept. Origami birds on light background