Pay-per-mile car insurance company Metromile is bringing on industry veterans to fill some key roles. Willis Towers Watson made three executive appointments for its Corporate Risk and Broking segment for its West Region in North America.

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Veteran insurance industry executives are among four new hires that joined Metromile in key roles.

They are: Jeff Briglia as chief insurance officer, Bhanu Pullela as chief marketing officer, Jason Altieri as general counsel and Debra Jack as V.P. of communications. Metromile is a pay-per-mile car insurance company startup whose system relies on data science and machine learning.

Briglia is Metromile’s first-ever chief insurance officer, charged with overseeing the company’s actuarial, insurance product management and underwriting teams across Tempe, Ariz. and San Francisco and will be growing these teams in the coming months. He’ll also work closely with the in-house team behind AVA, Metromile’s AI-based claims assistant, which is involved in about one-fourth of Metromile’s claims and quickly evolving into an end-to-end virtual experience.

Briglia has nearly two decades of insurance experience, having held senior positions at Progressive, Allstate and Mercury. Throughout his 14 years at Progressive, he held a number of leadership roles, most recently leading its Special Lines Division portfolio. At Allstate, he helped transform the company’s claims operation model, generating significant benefits for the company.

As CMO, Pullela leads the company’s marketing organization, sets strategy for scaling growth and builds the brand to reflect Metromile’s values. He joins from Wells Fargo, where he served as SVP of acquisition marketing for its credit card business. A seasoned marketing professional, he’s brought together customer insights, cutting-edge machine learning/big data targeting strategies and integrated marketing campaigns to drive business growth at companies including Capital One, Citibank and Liberty Mutual.

As general counsel, Altieri oversees the company’s legal, government affairs and compliance departments. He joins Metromile with 20 years of legal, compliance and operational expertise in the fintech sector. Previous positions include serving as chief legal officer, chief compliance officer and head of operations for Roofstock Inc., as well as general counsel and chief compliance officer at Lending Club, which he helped take public in 2014.

As VP of communications, Jack oversees Metromile’s corporate, consumer and internal communications. She has more than 20 years of experience working with high-growth consumer companies. Serving as Metromile’s first senior head of communications, she’s held similar roles at SoFi and LendUp. She was senior VP of corporate communications for Bank of the West, an $89 billion bank owned by BNP Paribas. Before moving in-house, Jack spent more than a decade at global communications agency Edelman.

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Willis Towers Watson made three executive appointments across its Corporate Risk and Broking segment for its West region in North America.

Linde Hotchkiss will lead regional large account strategy for the West, where she will oversee its global client advocate community that drives excellence, consistency and collaboration between global clients throughout North America with a focus on delivering value. Hotchkiss is based in San Diego, Calif.

Nicole Johnson is Willis Towers Watson’s new Corporate Risk and Broking leader for Phoenix, Ariz. Johnson previously served as vice president at Lovitt and Touché, where she was responsible for client development and growth strategy.

As part of its ongoing investment in technology initiatives, the company also announced the creation of a new Tech Center of Excellence for the West Region, which will be led by George Haitsch. As a global client advocate, Haitsch has been instrumental in building connections across the tech community.

Sources: Metromile, Willis Towers Watson