Insurance teams are continuously trying to reduce friction at intake. Prefill and enrichment are workhorses in that effort. Prefill populates fields, standardizes entries, and removes busywork that slows quoting and strains distribution relationships. Enrichment delivers insight and supports optimization.

Before a single field is populated, the workflow has to answer one question correctly: who, or what, is this record about? Entity resolution is the step separating the correct applicant, business, vehicle, or property from the similarly named or similarly located records around it. It is not enrichment. It is the precondition that makes enrichment trustworthy.