Whether your company operates under a traditional 9-to-5 workday or your employees have adopted a 24/7 workflow, it is crucial to ensure that insurance executives have an understanding of engagement best practices that deliver tangible results.

Executive Summary

Asking current employees "What is it like to work here?" can provide eye-opening information for insurance executives, who can then plan engagement activities based on the responses they would like to get in the future, explains ITA Group's Christina Zurek. Here, Zurek also shares results of research from a subsidiary of ITA Group—Chadwick Martin Bailey—focused on five psychological benefits that drive employee loyalty, underscoring the importance of personal identity and emotional benefits and initiatives to improve them.

From the marketing outreach your company invests in to attract talent, up until the day an employee departs from your organization, they are engaged in what is called the “employee experience.” And as more companies move to adopt 24/7 practices and customer contact to increase response times and accessibility, it is more important than ever that insurance management teams take special care to control each of these experiences in a positive, meaningful way that will make your potential, current and former employees feel good about your organization.

Why Invest in Positive Employee Experiences?

Recent research tells us that positive employee experiences result in better customer experiences, which, in turn, positively impact the bottom line. Each interaction that an employee has with a company is not only an opportunity to encourage optimal efficiency and work performance but also a chance for company leaders to turn their employees into advocates for the organization.

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