Auto insurance shoppers are placing a greater importance on having more services provided to them today versus five years ago, underscoring the fact that shoppers are increasingly demanding more product options and more and different ways to connect with their insurer, according to the J.D. Power 2018 Insurance Shopping Study.

The study also found that representation by a local agent has increased in importance the most over the past five years (45 percent) compared to other touch points, and “reliance on agents” was especially true among first-time shoppers.

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