Long gone are the days when employees printed their resumes and cover letters on fancy paper, worried about choosing the proper font, and put both documents in the mail. The idea of employers printing paper job advertisements is also a thing of the past. Insurers are acutely aware of these facts, exploring ever-evolving digital techniques to reach potential employees who live their lives through apps and conduct all their business electronically.

Executive Summary

Insurers are using innovative digital recruitment tools in order to attract young and dynamic employees who live their lives through apps and conduct all their business electronically. Three companies interviewed here reveal a mixture of tried-and-true methods as well as outright experimentation.

But which digital tools do carriers use the most? Which ones do they feel work best? Carrier Management posed these questions to recruitment executives from Allianz, a global property/casualty insurance carrier based in Munich with 140,000 employees; the PURE Group of Insurance Cos., a New York-based specialist group of personal insurance companies with 600 people on staff; and Root Insurance, a 100-employee InsurTech startup in Ohio focused on auto insurance. What they revealed is a mixture of tried-and-true methods, innovation and outright experimentation.

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