Disruptions across the insurance industry over the past decade have been nothing short of exhilarating. We have witnessed a dramatic shift in the leaderboard thanks to the rise of companies like GEICO and USAA. Advertising spend has increased fivefold—with industrywide spending now more than $6 billion annually. More recently, we have seen carriers venture into a broader ecosystem of products and services through telematics and smart home technologies.

...