In the United States today, there are almost 28 million small businesses, all requiring a wide array of insurance coverage to confidently conduct daily business. Insuring these businesses has always provided massive opportunities for legacy insurance providers, yet the industry has generally been slow to jump into the tech revolution and even slower to turn customer feedback into better, more tailored products.

Recent trends, however, show a distinct shift toward InsurTech solutions, whereby technology is being used to transform insurance—from creating the products themselves to processing claims. These technologies will all have a profound effect on the future of insurance distribution for small businesses, and certain trends provide an indication of what’s to come....