Independent agents and brokers play a critical role in the insurance ecosystem. According to the Insurance Information Institute, independent agents and brokers account for more than 40 percent of the industry’s employees, working on the front lines with clients to ensure they have the right coverage and risk management strategies in place.

Executive Summary

As a new generation of digitally savvy millennials enters the insurance marketplace and older generations become more comfortable with technology, adopting digital marketing tactics allows independent agents and brokers to reach new audiences in a way that resonates with their prospects. Here, Chubb's Ori Ben-Yishai offers some tips to help independent agents and brokers looking to make the shift to digital get started.

But how independent agents and brokers engage with and reach new customers is changing, especially as a new generation of digitally savvy millennials enters the marketplace and older generations become more comfortable with technology. As independent agents and brokers look to tap into these markets, the paper-based marketing status quo will cease to suffice. Adopting new digital strategies will instead be critical to their success.

Out With the Old

When the existing prospect engagement approach has worked for so long, the natural question for independent agents and brokers is, “Why change now?” The answer lies in digital advancements.

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