Independent agents and brokers play a critical role in the insurance ecosystem. According to the Insurance Information Institute, independent agents and brokers account for more than 40 percent of the industry’s employees, working on the front lines with clients to ensure they have the right coverage and risk management strategies in place.

But how independent agents and brokers engage with and reach new customers is changing, especially as a new generation of digitally savvy millennials enters the marketplace and older generations become more comfortable with technology. As independent agents and brokers look to tap into these markets, the paper-based marketing status quo will cease to suffice. Adopting new digital strategies will instead be critical to their success....

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