Wade Bontrager, Author at Carrier Management

Powerful Predictions: How Much Is That New Insurance Customer Worth?

If you're like most carriers, your customer acquisition costs are increasing. Even before the policy is issued, you've likely spent a lot of time and money. According to a recent McKinsey report ...

Five Myths About Predictive Analytics You Can’t Afford to Believe

Predictive analytics has a relatively long history in the P/C insurance industry. From the early 1990s, when early adopters began to use predictive modeling for rating and underwriting, to more ...

Powerful Predictions: Finding the Best Prospects With Analytics

Large financial services firms like Morgan Stanley are focusing on predictive analytics to accelerate growth among wealth management clients. Retailers, including CVS and Macy's, rely on analytics to ...