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Content from Peter van Aartrijk
Peter van Aartrijk is Principal of Aartrijk, (www.aartrijk.com), an insurance industry marketing and communications specialist, and Principal of Chromium (www.chromiumbranding.com), a brand strategy firm that consults in several industries, including insurance.
There are some 65 million freelance workers in the U.S. today. By 2027, that number will grow to 87 million—and that means most of the workforce will be freelancers. More than half not working for ...
Experienced leaders will tell you that their most important asset is their people. "Good to Great" author Jim Collins said, "Great vision without great people is irrelevant." The question then ...
I read with interest United Airlines CEO Oscar Munoz's mea culpa—an open letter to the public—regarding the passenger being injured and dragged off a plane in April. It was splendid prose. Don't ...
Imagine you're on the receiving end of an email from the CEO with the subject line "Agenda for Today's All-Hands Call." Surprise! Surprise that it came direct from the CEO—and surprise that the ...
Mergers and acquisitions in the insurance industry are up, both in number and size of deals. A.M. Best, Conning, Reagan Consulting, the Independent Insurance Agents & Brokers of America, Mercer ...
How do leaders of the thousands of insurance carriers, agencies and brokerages view the strength and future of their brands? Do they have a clear strategic direction, and is it communicated well to ...
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