Customers Can Be Wary of Innovative Brands

Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...

Why American Family’s CEO Embraces Social Media

Insurance industry executives have been slow to embrace social media tools such as Twitter and blogging in their professional lives. Jack Salzwedel is a notable exception. Salzwedel, the chairman and ...