Customers’ preferences and expectations for interacting with their home insurance provider are shaped by other interactions in their daily lives. Companies like Uber, Netflix and Amazon have changed the competitive landscape for their respective industries, as well as the way customers expect to interact with a company—including their home insurer.

The insurance industry is catching on to the shifting preferences of consumers, and some carriers are beginning to partner with Amazon and Google to integrate Echo and Google Home as another way to interact with customers.

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