Success Plan

Becoming an Executive: A Quantitative Look

Would-be executives are always searching for the path to success. Most of the advice they’re given is based on qualitative data, says LinkedIn Economist Guy Berger, so he decided to take a ...
Businessman pointing to word innovation against spiral of shiny

Customers Can Be Wary of Innovative Brands

Could having a reputation as an innovative brand actually have a downside? That’s the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with ...