‘Fish ‘n’ Shoes’: A Framework for Thinking About Innovation


Innovation Consultant Karen Morris offers up a new strategic menu classic for insurance executives: “fish ‘n’ shoes” thinking. By swimming against the current of industry assumptions and slipping into different pairs of shoes to navigate changing business terrains, carriers can join the likes of shoe designer Christian Louboutin, who found a competitive advantage in the most unlikely placeā€”on the bottoms of signature stilettos, or the leaders of online shoe distributor Zappos, who offer better customer experience as a differentiator.