Lead Generation & More
Research & Trends
White papers, case studies, research briefs, and more. Just send us your content or let us help you create it, then we'll design and promote a lead generation page where readers submit their info to access it. You'll be instantly notified of leads and can download them anytime for use in your CRM. It's that easy!
Research & Trends packages include the following:
- Design and hosting of landing page
- Auto-triggered follow-up email to reader with a link to your provided content
- Instant lead delivery
- Minimum lead guarantee
- Customized email and web promotion
Live Webinar Broadcasts
Align yourself with the most powerful and loved media brands in the insurance industry. What better way to establish instant credibility?
The education you provide establishes you as the topic authority. You can leverage your affiliation with the media brand and invite your best prospects. Since the topic drives the audience, you can instantly qualify new leads and build relationships with those you already know.
Webinar packages include the following:
- Pre-project planning
- Customized enewsletter and web promotion
- Customized email blasts to your target audience
- Shout out to our LinkedIn and Twitter audience
- Live broadcast of your 30-60 minute presentation
- Follow-up questionnaire to attendees
- 1 year on-demand hosting on Carrier Management's Research & Trends platform
- A copy of the recording to use on your own site
- Contact info of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year)
A la cart extras:
- Premium banner and newsletter packages
- Whitepaper creation and distribution
- Press release package (basic or premium)
- Video segments for your social media and website
- Additional social promotion
- Print ad creation and insertion
- Key Takeaways advertorial in the issue of your choice
A Shared Commitment to Quality
If you're providing a sales pitch, with the goal of grabbing a bucket of names, we won't be able to work together. (Remember that we have a reputation to uphold too.) But If your goal is to provide informative, educational material, we'd love to help you. Our professional media and marketing teams will guide you in the best way to position your individual expertise, and we'll work hard to make sure your brand is elevated in the marketplace.
Brand Spotlight
Carrier Management's Brand Spotlight platform offers a turnkey solution to showcase your products, services, and successes.
Brand Spotlight packages include the following:
- Your own URL at www.CarrierManagement.com/brand-spotlight/yourname
- A branded landing page with your logo, featuring links and descriptions to your articles, blog posts, videos, etc.
- Promotion on CarrierManagement.com, including links to your latest posts
- Promotion in the Carrier Management Daily eNewsletter 4x per month
Podcast Production
Want to star in a podcast but don't know where to start? Our media team is super good at this stuff. We make it easy!
Let's plan out a podcast discussion together (you can pick the topics and questions) and then we'll record via phone or webcam.
From there, we take care of everything: sound / video editing, thumbnail design, hosting, promotion... everything!
Executive Roundtables
Our research team will work with you to pick a compelling and timely topic, then we’ll assemble an interesting mix of executive talent to participate in an event to be broadcast to the industry.
Your sponsorship gets you a place on the panel to participate in the discussion and establish yourself as one of the experts in front of our engaged audience of P/C insurance carrier leaders.
Your logo will be featured on the signup page and in all promotional materials, which can include web, email, mobile, print, and/or social media marketing, as well as a whitepaper of key takeaways, video highlights on IJTV, or a sponsored summary on CarrierManagement.com— all depending on your specific goals and budget.
Sponsored Releases
Say what you wanna say. On the day you wanna say it. To the largest property/casualty audience in the world.
Basic Package
- Guaranteed placement of your release in the Carrier Management Daily eNewsletter (15k+ subscribers)
- Guaranteed placement on the home page at CarrierManagement.com on the 5 days you specify, and hosted on site (43k users/month)
- Free headline consulting and proofing suggestions.
Premium Package
- Guaranteed placement of your release in the Carrier Management Daily eNewsletter (15k+ subscribers)
- Guaranteed placement on the home page at CarrierManagement.com on the 5 days you specify, and hosted on site (43k users/month)
- Free headline consulting and proofing suggestions
- Your release of up to 400 words is sent to over 4,000 website and magazine editors, including business journals
- Free media reporting on outlets that picked up your release (sent next business day)
Strategy Sessions
A Lunch Hour Look at Critical Topics With Industry Movers and Shakers
Carrier Management’s award-winning editorial team introduces a new live one-on-one session each month! In these upcoming sessions, insurance industry execs speak about how they’re trying to further the industry in their particular area of expertise.
Areas like: claims, distribution, technology, new products, InsurTech, cyber, and many more concepts of interest to carrier executives who desire to be on the cutting edge of insurance company management.
Sponsorships are offered for each session and include all of the following:
- Your logo displayed and a shout-out by our host at the beginning of the session.
- Your logo displayed in email promotion to our 16k+ Carrier Management audience.
- Your logo in a minimum of 4 social media posts promoting the session and thanking you for making it free.
- Your company name on the session registration page on CM's Research & Trends platform, where it will also be available on-demand for 1 year.
- You get the names and emails of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year).
- Bonus: You get 90 seconds to address our audience at the start of the webinar.
