Terms & Conditions
All advertisements must be paid in advance unless credit arrangements have been approved by publisher. Bills are rendered on or before publication date and payable on receipt. Invoices not paid within 15 days will be subject to a service charge of 1.75% per month (21.000%APR). Advertiser and Agency, if any agree to be joint and severally liable for all charges. Should payment not be made when due, or advertiser or agency breaches any of the other terms and conditions, advertisers and/or its agency shall pay all of publisher's costs and expenses in connection with enforcement and/or collection proceedings. All advertising agreements must be approved by the chief marketing officer. Rates subject to change October 1, 2020.
Artwork arriving after the advertising deadline is considered late and is subject to a minimum additional charge of $250.00. If new advertising copy is not received within 2 business days of published materials closing date of issue, publisher reserves the right to bill for space order and will repeat an ad of same size available.
Note: All online creative is due 3 working days prior to launch date. (Special units may require longer setup but advertiser will be notified in advance if this is the case.) Publisher reserves the right to bill in full the amount of impressions/online space contracted by any advertiser or agency on behalf of an advertiser.
eNewsletter Cancellation Policy
eNewsletter advertisers may cancel orders, but must give 30 days notice. Any cancellation short of 30 days will be billed at 50 percent of the planned insertion charge.
ONLINE ADVERTISEMENTS ARE SOLD ON A FIRST-COME FIRST-SERVE BASIS AND CANNOT BE GUARANTEED WITHOUT A SIGNED AGREEMENT.
Content Marketing Quality Policy
A quality user experience is important to us. All sponsored content on Wells Media properties should be relevant and professional. We reserve the right to remove paid content that is misleading. See Google's Policy Center for examples of promotion that is not allowed.
Short-Rates & Pro-Rates
Advertisers will be short-rated if within a one-year period they do not run the number of insertions upon which their billings have been based. Advertisers that run additional insertions that complete a higher frequency within a one year period will receive a pro-rate for their new frequency.
An agency commission of 15% of gross billing will be paid to legitimate established advertising agencies. No commission paid on accounts 60 days past due. No commission paid on classified advertising, marketplace insertions, production charges or reprints. Advertising agencies must supply properly formatted digital files to be eligible for commission (see art requirements).
Publisher's Copy Protective Clause
An insertion order is a reservation of space only, not a contractual agreement. Publisher reserves the right to reject any insertion order at any time up to the time of actual publication. It is the responsibility of the advertiser and/or advertising agency to ensure that ads conform to all advertising and legal standards. All copy is subject to publisher's approval and may be rejected at any time at publisher's sole discretion. Publisher will not be liable for failure to print, publish or circulate all or any portion of any issue in which any advertisement accepted by publisher is contained if such failure is the result of acts of God, strikes, accidents or other circumstances beyond publisher's control. Agencies and advertisers agree to hold publisher harmless from any and all consequences of running an advertisement. Publisher will not be bound by any condition, printed or otherwise, appearing on order blanks, proofs or copy instructions when such conditions conflict with the conditions set forth in this rate card.