Raise Awareness & Stay Top of Mind
Website Advertising 2027
▴Raise awareness and stay top of mind with a banner campaign on CarrierManagement.com, the premier resource for P/C Carrier Executives.
Fast fact: Almost HALF of our audience (49%) plan to purchase AI Tools & Services in the coming year.
That's a 21% increase over last year's plans!
Lines of Business
Publisher Data, July 2026Company Size
Bombora, August 2026Company Revenue
Bombora, August 2026Top Purchases Planned in the Next 12 Months
- 49% AI Tools & Services
- 31% Data & Analytics Services
- 29% Reinsurance
- 24% Education
- 22% Consulting Services
- 20% Risk Management Tools
- 18% Compliance Tools & Services
- 15% Online Marketing
- 15% Laptop or Desktop Computer
- 13% Claims Admin / Processing
- 11% Asset Management
- 11% Personnel & Systems Outsourcing
- 11% CRM System
- 7% Payment Processing
- 7% Cloud Storage Solutions
Enterprise Buying Cycles
How many months does it take a carrier to review and complete a large purchase?
- 12 months or more: 28%
- 7–11 months: 9%
- 4–6 months: 25%
How many people are involved in the process from beginning to end?
- 7+ people: 31%
- 5 to 6 people: 15%
- 3 to 4 people: 21%
How many vendors make it to the final evaluation stage?
- 5+ vendors: 6%
- 3–4 vendors: 38%
- 2 vendors: 28%
Key Takeaway: Enterprise buying cycles are long and involve multiple vendors, decision-makers, and influencers across the organization. Consistent, year-round branding is critical to winning consideration.
Website Sponsorship Positions
| 20,000+ Impressions |
60,000+ Impressions |
120,000+ Impressions |
240,000+ Impressions |
|
|---|---|---|---|---|
| a | $012 cpm | $012 cpm | $012 cpm | $012 cpm |
| b | $012 cpm | $012 cpm | $012 cpm | $012 cpm |
| c | $012 cpm | $012 cpm | $012 cpm | $012 cpm |
| d | $012 cpm | $012 cpm | $012 cpm | $012 cpm |
All rates are net. Recommended monthly impressions: 20,000.
Most units may appear on either desktop or mobile sites.
Native Ad — You get a headline in the section of your choice, labeled with your company name and linked to your report, article, or blog. Also includes a mention in our popular Daily Headlines newsletter. Additional newsletter mentions available.
Banner Enhancements
- Off-Site Retargeting — Your brand, seamlessly integrated into our audience's online journey.
- Off-Site Account Based Marketing — Give us a list of domains, and we'll deliver your ads to them.
- Keyword & On-Site Retargeting — Your banner served on the topic page of your choice (Mergers, Cyber, Underwriting, etc) and then retargeted to those visitors on-site.
- Targeted Positioning — Your banner served alongside the article of your choice.
- Geo-Targeting — Your banners served only to readers in the states you specify.
- Rich Media — Add video or HTML5 interactivity to your campaign.
- Site Wrap — Your giant banner displayed full screen above and around the entire site, creating a dramatic branded environment for every visitor.
- Home Page Takeover — Your ads and your ads only in every major home page position (970x250, 300x600, and 300x250) simultaneously! Based on availability.
Site Wrap & Home Page Takeover 2027
Want to make a bold impression on carriers? We've got you covered—literally. Showcase your message across Carrier Management with high-impact placements built for industry announcements, product launches, standout visibility, and greater presence before and during key industry events.
Carrier Management Site Wrap
Make an impossible-to-miss first impression. Your brand takes over the Carrier Management website with a high-impact, full-screen creative that appears above and around the site content, creating a dramatic branded environment for every visitor. This premium unit delivers massive visibility and exclusivity—putting your message front and center with Carrier Management's executive insurance audience.
Average daily impressions on the site wrap unit: 5,500.
| Site Wrap | |||
|---|---|---|---|
| $012 | $023 | $034 | $045 |
Homepage Takeover
Own the homepage. Own the attention. Dominate the Carrier Management homepage with your message appearing across all major ad positions—970x250, 300x600, and 300x250—simultaneously. Exclusive to a single advertiser, this premium takeover surrounds visitors with your brand and delivers maximum visibility to Carrier Management's influential insurance executive audience.
Average impressions for the 3 units combined: 27,000/mo.
| 30 Days | 15 Days |
|---|---|
| $0,123 | $0,123 |
Note: Both of these premium positions are sold on a flat-rate basis.
