Why Insurance Execs Should Stop Seeking ‘Big Splash’ Ideas


Innovation rarely comes in the hundred-million-dollar splashes that impatient, linear-thinking insurance and reinsurance executives are seeking. Context and convergence matter, explains Innovation Consultant Karen A. Morris, adding “re-view”—the process of recombining and repurposing smaller ripples of progress—to the elements that she says comprise a cohesive innovation practice.