Two Large Carriers Capture 54% of Auto Premium Growth in 2018 as Direct-to-Consumer Model Gains Traction
This brief explores how Progressive and GEICO have achieved this in the following:
“The shift in consumer behavior in the auto insurance industry is quickly moving from face-to-face to digital as large, well-capitalized insurers give consumers the tools to shop as they would for any other consumer product. Increasingly, those insurers who get that consumer model right are the ones who will dominate the market.”
We thank J.D. Power for sharing this brief with our audience.