Insurance Broker Brand Awareness, Shopping, and Switching—What Matters?


The results are in from the J.D. Power and Wells Media Group spotlight survey, conducted to examine customer trends in shopping and switching for primary and reinsurance brokers.

This study shares the results and evaluates the broker shopping and switching behaviors of risk professionals, business owners, and insurance executives to better understand these trends.

Learn how brand awareness, Insurtech and customer satisfaction impact their decisions.