Allstate’s Telematics Strategy: Responding to Evolving Customer Needs

November 28, 2023 by Susanna Su and Matteo Carbone

When consumers decide what to buy, they want companies to treat them as individuals: “Do you know my unique needs?” and “Will you be there for me when I need you?”

Executive Summary

"Do you need to call 911?"

To give customers peace of mind, Allstate launched Crash Detection in 2020, free for customers enrolled in Drivewise telematics program, giving those customers quick access to emergency help through the Allstate mobile app.

That's just one example of how Allstate leverages the dynamic, expanding capability of telematics to deliver personalized value for customers, according to Allstate's Susanna Su and the IoT Insurance Observatory's Matteo Carbone.

Telematics helps Allstate customers get the best rates based on their driving, but price isn't all customers care about. An Observatory survey conducted with Swiss Re found that automatic emergency assistance and anti-theft support ranks close behind safe-driving rewards.

Executive Summary“Do you need to call 911?”

To give customers peace of mind, Allstate launched Crash Detection in 2020, free for customers enrolled in Drivewise telematics program, giving those customers quick access to emergency help through the Allstate mobile app.

That’s just one example of how Allstate leverages the dynamic, expanding capability of telematics to deliver personalized value for customers, according to Allstate’s Susanna Su and the IoT Insurance Observatory’s Matteo Carbone.

Telematics helps Allstate customers get the best rates based on their driving, but price isn’t all customers care about. An Observatory survey conducted with Swiss Re found that automatic emergency assistance and anti-theft support ranks close behind safe-driving rewards.

For insurers, the answer to these questions lies in offering increased value. Carriers need to deliver experiences that go beyond premiums and claims to exceed customer expectations and gain their trust.