Carrier-Agency Relationships: Partnership Benefits Weakening

September 29, 2016 by Susanne Sclafane

Carriers putting money and resources into technology for agents aren’t making much progress, according to a survey conducted by Deep Customer Connections and Wells Media’s Insurance Journal for Carrier Management in late 2015.

Executive Summary

Agents say their relationships with carrier personnel are more beneficial than technology solutions that carriers roll out to help them get their jobs done. But the value of carrier relationships may also be waning, according to the second DCC/IJ Independent Agency Survey. Part 2 of a four-part article series.
Executive SummaryAgents say their relationships with carrier personnel are more beneficial than technology solutions that carriers roll out to help them get their jobs done. But the value of carrier relationships may also be waning, according to the second DCC/IJ Independent Agency Survey.

Part 2 of a four-part article series.

What about the human side of the business—the relationships between carrier personnel and the agency staff? DCC asked agents to weigh in on those too late last year when the consulting firm conducted its second go-around of an annual survey started in 2014.