Reputational Risk: A Strategic Element

A company's reputation cannot be seen, touched or assigned a balance sheet value. It is a perception, a feeling that keeps customers coming back and bringing others if the experience is that good. ...

Your Brand Is Your Business—Protect It!

Few things are as hard to maintain or as easy or costly to lose as a good reputation. A look through the business section of your favorite tabloid often provides an example of how poorly managed ...

How Twitter Shapes Public Opinion: Research

How does Twitter, with its 241 million users tweeting out 500 million messages daily, shape public opinion? That question was tackled by a group of researchers in China who investigated how opinions ...