Adapting to Shifts in Consumer Preferences

Amazon, Spotify, Netflix and even Uber. We've all heard the names and understand instinctively how the influence of companies like these has changed the expectations and attitudes of consumers across ...

The New Insurance Marketing Playground

When Marissa Buckley asked her focus group their general thoughts regarding shopping for homeowners insurance, the responses were brutally honest. "I'd rather stick a needle in my eye" and "I'd ...