omnichannel distribution Archives

Adapting to Shifts in Consumer Preferences

Amazon, Spotify, Netflix and even Uber. We've all heard the names and understand instinctively how the influence of companies like these has changed the expectations and attitudes of consumers across ...

Opinion: The Rising Tide of Digital Distribution and What It Means for P/C Insurers

The insurance industry is at a crossroads in its digital distribution transformation. When shopping for insurance, consumers increasingly look to carriers that can offer new channels of engagement, ...

The New Insurance Marketing Playground

When Marissa Buckley asked her focus group their general thoughts regarding shopping for homeowners insurance, the responses were brutally honest. "I'd rather stick a needle in my eye" and "I'd ...

Insurance Store-in-a-Box Kiosks Launched by Tennessee’s Direct Auto

Kiosks allowing customers to purchase auto insurance policies in as little as five minutes are popping up in insurance offices in Tennessee, previewing a larger rollout that will put them in ...