How to Make It Personal: Online Sales in Insurance

Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...

What Facebook’s Data Deals Can Teach Carriers

While the fact Facebook sold data without its users' knowledge or consent is old news, new reports that federal prosecutors are conducting a criminal investigation into data deals the social media ...

Build Relationships With Enthusiasm

Once upon a time, I managed the Christian Broadcasting Network (CBN) cable network account for a Madison Avenue advertising agency. When I would visit my client in Norfolk, Va., I would be greeted ...