The Insurer’s Customer Acquisition Playbook


Progressive, Esurance and Lemonade have successfully adopted data-centric approaches toward customer acquisition. Learn how these and other large carriers have taken a 4-phased approached to attracting their targets with a strategy tailored for this industry.

This guide is designed to help insurers build or improve a data-centric customer acquisition program.

Read this whitepaper to learn:

• Strategies to identify the highest-return opportunities, including which prospects are most valuable
• Why a data-centric customer acquisition program can help maximize marketing budgets
• How to use data to create targeted, personalized acquisition campaigns
• Brand examples from insurers like Lemonade, Cigna, John Hancock, and Progressive