The Latest Launches From Ford Credit, Lemonade, SURE

January 3, 2023

Ford Credit announced plans to launch Ford Pro Insure, a new commercial auto insurance product powered by Pie Insurance.

Ford Pro Insure will cover commercial vehicles purchased through Ford Pro and other channels. It will be provided through Ford Credit’s rated insurance subsidiary and is expected to begin rolling out in the first half of 2023.

The insurance team of Ford Pro FinSimple, Ford Credit’s commercial financing unit, is working with Pie Insurance. Pie, an InsurTech specializing in commercial insurance for small businesses, will provide distribution, underwriting, servicing and claims.

Ford Motor Credit Company is an automotive financial services company. It provides dealer and customer financing to support the sale of Ford Motor Company products around the world. This includes financial services through Lincoln Automotive Financial Services in the U.S., Canada and China, and for commercial customers through the Ford Pro FinSimple brand in North America and Europe. Ford Insure and Lincoln Motor Company Insure retail insurance products are available in the U.S. Ford Credit is a subsidiary of Ford established in 1959.

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Lemonade, a digital insurance company powered by artificial intelligence, announced the launch of Lemonade Car in Texas, making it the latest state to offer the company’s telematics-enabled car insurance and the full suite of Lemonade insurance products.

This gives drivers a new option for car insurance with built-in safety features, including 24/7 on-site roadside assistance and real-time crash detection, and discounts for drivers making environment-friendly choices, such as low-mileage driving and owning a hybrid or electric vehicle.

With Lemonade, drivers across Texas can access its telematics-enabled insurance, its claims support platform, and discounts for bundling as new and existing customers in Texas receive discounts when bundling with other Lemonade products, such as renters, homeowners, pet and life. Benefits are also available for environment-conscious drivers, such as better rates and coverage for electric vehicles and hybrid cars, rewards for low-mileage drivers with lower insurance rates, and Lemonade funded reforestation to help clean up after customers’ carbon emissions over time. Lemonade also created a guide for drivers to help navigate the nuances of car insurance in the state of Texas.

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SURE, a member-owned insurance company for coastal property protection, announced it now writes excess and surplus lines property insurance in Florida.

In partnership with SageSure, a provider of catastrophe-exposed property insurance, SURE brings underwriting capacity to producers in the state to serve Florida homeowners.

While this marks SURE’s first program in Florida, the policyholder-owned reciprocal has more than 120,000 policyholders across North Carolina, South Carolina, Alabama, Mississippi, Louisiana, and Texas. SURE partners with SageSure as its surplus lines agent, and its products are available through SageSure’s network of insurance producers and national brokers in coastal states.

Sources: Ford Credit, Lemonade, SURE